Marketing ROI Calculator
Use this to pressure-test a campaign before you spend more. Enter your real lead cost, close rate, customer value, and margin to see if the numbers can produce visible growth.
Built for SMB growth planning
Your inputs
Used for the financial outputs.
Ads, SEO, email, content, retainers, tools.
Optional setup, creative, landing page, strategy.
Average cost to generate one qualified lead.
Percentage of leads that become paying customers.
Use lifetime value if your sales cycle is longer.
Revenue left after direct delivery costs.
Used to estimate the budget required.
Tip: if you do not know your exact cost per lead, start with your last campaign spend divided by the number of genuine enquiries it produced.
Forecast
Estimated leads per month0
Estimated new customers0
Projected 12-month revenue from this month0
Customer acquisition cost0
Ongoing monthly ROI0%
Month 1 net return after setup0
Enter your numbers to see the growth signal.
